It’s that time of year… where bespoke gifs, animations, and interactive emails come out to play.

Quick gamification concept, Pretty simple in it’s current form… but stay with me….

So here we have the classic ghost button…. which activates the appearance, animation, of…


A few years ago now Fresh Inbox wrote a superb post about targeting the Gmail Promotions tab within your email. And I would regularly get asked about that tab when it first came about.

There is no guarantee your email will land in promotions, but plenty do, and regularly do…


For those of you who followed all my old blog posts and have seen my talks I used to do a lot with animation, interaction, backgrounds, and talk about progressive enhancement, and so on.

I still do that from time-to-time with the the focus largely being on simplicity and working…


Studying a diploma in L&D over the past year, while simultaneously thinking about Email Design Systems as part of my job, it’ became fairly clear to me that many principles behind successful modern L&D are the same as with successful email marketing. The principles of needs analysis, design, evaluation, data…


Hello!

It’s been a long while since I blogged about anything…But as it’s 3 years since I’ve been working with CACI, and with this particular client. I thought I’d write this up as it’s a project I’ve been particularly proud of and what I feel is probably my best work…

Kristian Robinson

Email Person, writing scruffy, grammatically poor blogs every now and again if I have something to say.

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